About Us
Independent Watches - Your guide to a curated list of interesting watches from small and independent watch brands.

Independent Watches?

Ariel Adams

Founder & Partner

Fueled by an unshakable love for horology and a general curiosity for intricate things, Ariel Adams founded aBlogtoWatch in 2007 as a means of sharing his passion. Since then, ABTW has become the highest trafficked blog on luxury timepieces, and Ariel has become a contributor to other online publications such as Forbes, Departures and Tech Crunch, to name just a few. His conversational writing style and inclusive attitude brings a wider appreciation for watches the world over, and that's just the way he likes it.

Mark Carson

Founder & Managing Partner

Through an accident of birth, Mark was not born in Hawaii. However he corrected that oversight in 1979 and has lived there ever since. In the past, writing software (for over a quarter of a century) has paid for his watch addiction. But his current & future plans include designing (and selling) watches, a bit of watch blogging and more naps. Other interests include bad photography and not getting caught speeding in his one-off M6.

Richard Paige

Founder & Partner

Richard is a 4th generation watchmaker who founded several high profile watch stores in California. His signature store was Paris 1925, in San Francisco. Richard was the founder and owner of TimeZone.com, which is considered the world’s most popular website for watch enthusiasts. During his tenure at TimeZone.com, Richard launched an online watch repair school. Also, Richard conceived and produced 4 other limited edition watches, all sold out, and marketed exclusively on TimeZone.com. Richard has designed and produced furniture, jewelry, glassware, and art, all in the Art Deco theme and sold exclusively through retail stores.

Does the consumer pay for this site? Explaining our business model.

Small and independent watch brands that meet our criteria are represented by Independent-Watches.com. For the most part, our business model has two components.

Primarily, we list products from the watch brands we represent. If you decide to purchase a given watch, the “BUY THIS WATCH FROM BRAND” button on a product page will send you to the website of the watch brand where the actual purchase can occur. As a watch purchaser you do not pay any fees for this referral service. Watch brands we work with pay Independent Watches to act as an advertiser for them.

The second component of our business model is that we will, from time to time, offer limited edition watches or other items produced by Independent Watches. For these items, your purchase transaction may be directly with Independent Watches LLC and accomplished entirely on Independent-Watches.com

How we select our brands.

Ariel Adams is well known in the watch world as the founder and owner of aBlogtoWatch.com (the world’s leading watch review website). His years of experience and contacts with watch brands large and small give him a unique perspective and knowledge of the players in the watch industry.

Richard Paige is a 4th generation watch maker, founder of TimeZone.com, owner of Rpaige Watch Co. and the former owner of “Paris 1925” (a San Francisco watch and jewelry store). His many years of dealing with watch brands as a retailer enables us to forge and maintain productive relationships with watch brands.

We put this knowledge and our personal relationships with the owners of small and independent watch brands to use when deciding which brands we will partner with. No matter how highly we think of a watch brand or its owners, unless they make watches that we feel are both interesting and are a good value, we won’t list their watches on this website. We won’t offer to you watches that we ourselves would not consider buying.

What are independent brands and why do we curate them for you?

The watch industry is dominated by large watch groups (Swatch Group, Richemont, LVMH, Kering, Seiko, Citizen) and a few large independent brands such as Rolex. However, outside of these massive companies (with their equally massive marketing campaigns), there are hundreds, if not thousands, of small and independent watch brands.

Unlike the large brands which have established products lines to protect, small and independent watch brands are more often the innovators by offering fresh designs coupled with prices that don’t have to support outrageous advertising costs. The challenge for these smaller brands is exposure and validation by recognized watch experts. Independent-Watches.com intends to address those issues to the mutual benefit of the watch brands and you, the watch buyer.

We curate the brands we partner with for your benefit. Not all of the hundreds of small and independent watch brands make interesting watches. Nor are all of them reputable businesses. We only list watch brands where we know the owners and their products. We know that as watch buyers, it’s hard to trust a brand you’ve just heard of and really know very little about. So we invite you to tap into our knowledge and buy with confidence from the watch brands we feature here on Independent-Watches.com

Brands: How to become a part of Independent Watches?

During his many trips around the world each year, Ariel Adams comes into contact with literally hundreds of watch brands. Richard Paige also has long standing contacts with players in the watch industry. Brands that we find interesting and whom we think would be a good fit for Independent-Watches.com are approached.

If you are the owner of a small, independent watch brand, you may contact us to become part of Independent-Watches.com. However, if you make boring, cheap, look-alike Asian watches, please do both of us a favor and don’t bother to contact us. We love Kickstarter and a few (very few) of the watches which have been offered there. However, the majority of inexpensive, quartz watches offered on Kickstarter or similar websites by first time “watch brands” do not meet our criteria. Our contact information is here.