Item Description

The Undone Mystique’s release is also an act to raise consumer awareness about production outsourcing that many ‘Swiss luxury brands’ have been practicing. These corporate owned entities are merely exploiting consumers who have a lack of information, by leveraging the ‘Swiss Made’ mark and its associated heritage, in return for unjustifiable profit margins. Only via Undone’s integrated operations, the actual material and production costs can be controlled and optimized. This explains how Undone has been delivering products of great value, without sacrificing quality.

“The new Mystique Collection is not only a product release, but also a reflection of Undone’s innovative and rebellious trait. It is a social movement backed by worldwide watch enthusiasts.”

— Michael Young, Co-Founder of Undone

Undone Urban Mystique is available with:

  • Case choices:
    • Stainless steel, bright polished top and brushed sides
    • Rose gold PVD coating, bright polished top and brushed sides
  • Dial choices:
    • Eclipse -Gray
    • Mercury – Blue
    • Neptune – Green
    • Mars – Red

Technical Specifications

Case Material: 316L Stainless Steel with or without PVD Rose Gold coating

Dial Color: Silver, Blue, Green, Red

Case Size: Width 40 mm x Height 13 mm x Length 47 mm

Lug Width: 20

Movement: Seiko VK61 Mechanical-Quartz Hybrid Flyback Chronograph

Crystal: Strengthen Domed K1 Glass

Display Back: Exhibition Back

Lume: None

Water Resistance: 30 Meters

Take it from me that Hong Kong-based watchmaker Undone feels that they have accomplished a great deal with the new Undone Mystique collection that debuts with four models. For them, the achievement is in being able to offer an "artisan dial" in a watch that costs around $300. In fact, similar dials on Swiss Made watches likely cost the brands at wholesale about the same amount of money per dial.

- Ariel Adams

Other Listings From Undone

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